Video commercials used to be reserved for TV broadcasting and, let’s face it, it isn’t exactly an affordable advertising option (I should know, I worked as a TV ad traffic coordinator for about 4 years). Today, video ads are all over the Internet, on YouTube, MySpace, search engines like MSN, Yahoo & Google. Your ad can be seen by millions all over the world or locally, and Google has made it even easier to start your video campaign with their AdWords Video Ad service. Their pricing options are comparable to running image banner ad campaigns, which are based on the number of clicks or impressions, depending on your preference.
If you don’t have a video ad, you can video tape your own footage and edit it on your computer with software such as Windows Movie Maker, or you can hire someone to create one for you. Film students are always a great option if you want to give someone the opportunity to embellish their portfolio. Also, some graphic designers have video editing experience and can help you create a nice-looking ad with your own footage. Another option would be to purchase some stock footage and have it customized for your business. ThoughtEquity.com has a nice database of professional-looking footage, including music tracks and Paramount Pictures video.
Placing your video ad on the Internet can be a great step for your business, especially if you already place image banner ads. Video ads can attract more clicks because of their interactivity and content. Video seems to be all the hype nowadays and it can make a big impact for any business or non-profit.
